We know you’ll be worried about your safety returning to a cinema because of Coronavirus. We were worried too. That’s why all our seating has now been upgraded with fabric incorporating
Shield Plus™ Anti-Microbial protection that literally attracts microbes (viruses, fungi and bacteria) and physically destroys them immediately on impact.
It has the broadest spectrum of effectiveness against bacteria, including C-Diff Spore and viruses –
Including the Coronavirus!
We have taken other measures including {insert your preferences here} so we can assure your safety while watching films in your favourite cinematic experience.
Isn’t that something you would like to communicate to your customers?
For cinemas, it seems counter-intuitive to be investing when footfall will be so low. However, it may have significant benefits. It is obvious that the most financially beneficial objective is to get customers through the door as soon as possible to start the increase of footfall earlier. Customer confidence is a big part of that and having upgraded seating will increase that confidence and show that you are doing everything possible to protect them.
Additionally, closing a screen for refurbishment in normal circumstances constitutes a significant opportunity loss to the business. To carry out such a refurbishment when the screen is already closed means only the cost of the refurbishment need be part of the calculation. The opportunity loss is non-existent right now. Finally, one of the costs involved in refurbishments is that it has to be done in a very short timescale to reduce the time the screen is closed. This has cost implications and affects the efficiency of the reupholstery. If done while a screen is closed, the work can be done in the most efficient way possible, improving the cost per seat.
Obviously, the window for carrying out this work is relatively short. Those cinemas that adopt this approach will attract the earliest customers and therefore will need the additional works earliest. We will manage requests on a first come, first served basis so we are approaching you now, at this early stage, to give you the opportunity to consider the financial analysis.
For more details about fabric ranges, Shield Plus Technology, fabric styles available and more – click here: